Our latest book was published in March 2017.
‘100% Service, the formula for success’ is one of the few books about client-oriented innovation that specifically focuses on the public sector.
In this book, we introduce the Service Formula: a new way of thinking and working when it comes to innovating services provided by the public sector. The book was written by Maaike van Rooden, Hanneke Kunst, Martine Vos and Eleonora Swart: four authors who all have their own background and expertise.
1:1, the essence of retail branding & design
The 1 to 1 ratio can be used for all aspects of retail branding, from formula development that takes into account all factors that influence shopping behaviour, to the 1 to 1 relation with the customer.
The book is a follow-up of Michel van Tongeren's successful first book ‘Retail Branding’. In this book, he focuses on how retailers can be constantly alert to changes and opportunities in the market, how to gain a deep insight in your own brand and how you can then translate this into a perfectly operating retail formula.