NON FOOD RETAIL

Everything

for the job!

The new Gamma branch in Katwijk makes DIY easier and more fun. This concept is about good service, findability and inspiration.

NON FOOD RETAIL

Everything

for the job!

The new Gamma branch in Katwijk makes DIY easier and more fun. This concept is about good service, findability and inspiration.

Everything for the job!

Gamma Katwijk has not only moved to a nice new location, but also adopted the latest ‘Focus’ layout. New in-store communication ensures that customers will find their way even more easily than before and will be inspired to start their DIY job.

The designs for the most important services, such as the paint mixing counter and the ‘Any Questions’ counter help customers with practical help and advice.

Navigation
and inspiration

Whether you are planning a big job or just need some new screws quickly, finding what you need without problems and be helped on your way are crucial in a large construction market such as Gamma Katwijk.

 

To this aim, we have designed the navigation of the various departments like a ribbon running through the store. Wherever you are, you always see at a glance where you want to be.

 

At shelf level the in-store communication offers information and inspiration about the product categories. Useful tips, smart ideas, for instance how to safely install the water piping on your house.

 

The basic material of the in-store communication is peg board, a link to DIY.

‘Any Questions' and answers

In Gamma’s newest shopping formula the range has been expanded considerably. Everything is available to enable our customers to work around the house easily and with pleasure. DIY advice from the experts of Gamma is an indispensable part of this.

 

For this reason, the ‘Any Questions’ counter has a central place in the store. Here, customers will find product information, can watch DIY videos and receive personal DIY advice.

Don’t feel like DIYing yourself or don’t have the time for it. Then you can book the assembly service here or order your products online and/or have them delivered. This is also the place fore the sawing service and rental of tools or a trailer.

Mix paint in
1001 colours

Paint it yourself in exactly the colour you want in your house. At Gamma you get colour advice and have the paint mixed according to your wishes.

 

The paint mixing counter looks like a studio thanks to the wall with coloured cans. But in addition, in this department you also get extensive information on the latest colour trends, the best results indoors and outdoors, matching the surface and weather conditions. A fine result is ensured!

MICHEL VAN TONGEREN

MANAGING DIRECTOR

michel@svt.nl

WHAT'S NEXT

Retailers, specializing in home improvement, are known for their wide and deep assortment: there you can succeed, whether you are planning a big job or just need some new screws. However their added value lies in making it easy for customers through logical store layout and routing, helping them with the right products and advice, and giving useful tips and information.

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SVT Branding + Design Group 

Entrepotdok 27

1018 AD Amsterdam

The Netherlands

KVK 33188436

+31(0)20 553 50 50 

info@svt.nl

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